Resolve the Risks.
Validate the Pathway.
Scale with Confidence.
A configurable U.S. commercial-readiness and validation program for international digital health and medtech companies, culminating at the Digital Healthcare Innovation Summit (DHIS East), April 26–27, 2027, in Boston.
Identify critical gaps, prioritize the right market pathway, and prepare to engage with U.S. healthcare stakeholders at DHIS East with greater clarity and confidence.
Build a Decision-Ready U.S. Healthcare Commercial Pathway
Entering the U.S. healthcare market is rarely a single go-to-market challenge. Claims must be supportable, the funding and economic case must be credible, the commercial model must fit U.S. buyers, and healthcare organizations must be able to evaluate, procure, adopt, and scale the solution.
The Digital Health Launching Pad brings these interconnected decisions into one practical pathway through four specialist workstreams tailored to your company's needs.
With DHIS East 2027 as a key milestone, companies can strengthen their U.S. commercial readiness, identify relevant healthcare stakeholders, and prepare for more informed conversations with potential customers, partners, and industry decision-makers in Boston.
One program. Four modular workstreams.
Select the workstreams your company needs today—or combine all four into one integrated U.S. readiness pathway.
What Our Launching Pad Offers
The Digital Health Launching Pad builds toward the Digital Healthcare Innovation Summit (DHIS East) 2027, bringing together healthcare executives, investors, payers, providers, founders, and technology leaders.
Rather than arriving without a clear market strategy, participating companies can use the Launching Pad to identify their most relevant U.S. stakeholders, refine their commercial positioning, and prepare for meaningful industry conversations.
Configurable by design: Complete one, several, or all four workstreams based on the decisions your company needs to resolve.
01. Claims & Compliance
Assess whether your company can support the claims and promotional language it intends to use in the United States.
02. Payer & Reimbursement
Understand how your solution could be funded and how reimbursement, payer economics, and the institutional value case may affect adoption.
03. Market & GTM
Determine where, how, and with whom to validate your U.S. commercial model before scaling.
04. Healthcare Adoption & Strategic Access
Understand healthcare-organization decision-making and build a pathway toward evaluation, pilot, adoption, and scale.
Arrive with a clearer strategy. Leave with actionable next steps.
01. U.S. Market Discovery
Build the foundation for your U.S. market entry by testing your assumptions against the realities of the market. We help you validate your positioning, refine your target customer and value proposition, and understand how U.S. buyers respond before moving into active market engagement.
02. U.S. Market Activation
Through a mix of mass outreach to tens of thousands of potential customers, account-based marketing, and targeted expert introductions, we run your first U.S. outreach at scale, test your messaging in-market, and begin generating commercial opportunities ahead of CES.
03. On-Site Market Activation in Las Vegas
From January 6–9, 2027, join USA Launching Pad in Las Vegas for CES 2027. Arrive with a validated pitch, targeted outreach, and relevant conversations already in motion, then meet potential customers, investors, partners, and industry leaders face-to-face while building connections across the U.S. ecosystem.
04. Launching Pad Networking Reception
Connect beyond the show floor at an exclusive USA Launching Pad Networking Reception in Las Vegas. Invite your own guests and bring together prospects, customers, investors, partners, and other members of the U.S. ecosystem in a more personal setting. Access for program participants is included alongside your CES tickets.
05. Post-CES Pipeline & U.S. Growth Plan
From January 11–15, 2027, turn your CES meetings and new connections into actionable next steps. We help you organize opportunities, develop your U.S. sales pipeline, prioritize follow-ups, and create a clear 90-day market-entry plan to continue building commercial traction after CES.
What Our Launching Pad Offers
MARKET DISCOVERY
Not started yet
MARKET ACTIVATION
Kickoff & onboarding workshops
Outreach profiles & target lists
Initiate & warm up outreach
Senior advisor meeting
Week 1-2
Starting October 26
MARKET DISCOVERY
Kickoff & onboarding workshops
Pre-work & outreach setup
MARKET ACTIVATION
Interview guide creation
Customer outreach begins
Discovery interview training
Warm introductions
Week 3-4
Starting November 9
MARKET DISCOVERY
Messaging refinement & design review
Structured discovery interviews
First debrief & iteration
MARKET ACTIVATION
Discovery interviews
Customer outreach
Week 5-6
Late November - Early December
MARKET DISCOVERY
Industry & competition research
Market sizing
Second debrief & research decisions
MARKET ACTIVATION
Mid-program check-in
Select most effective channels
Customer outreach & interviews
Channel execution
Week 7- 8
December
MARKET DISCOVERY
Final interviews & validation
Document findings & final report
Final debrief - Jan 5
MARKET ACTIVATION
Customer outreach & channel execution
Compile insights & US roadmap
12-point-Go-to-Market Framework
Week 9 - 10
Through January 5
MARKET DISCOVERY
Program completed Jan 5
CES Jan 6-9 (optional)
MARKET ACTIVATION
CES 2027 Jan 6-9
Customer meetings & outreach
US ecosystem connections
Post-CES follow-up & final debrief
Week 11 - 12
Through January 5
Launching Pad Timeline
Application Deadline: October 15
Market Activation: Oct 26, 2026 ━ Jan 16, 2027
Market Discovery: Nov 9, 2026 ━ Jan 5, 2027 → CES optional
Launching Pad Timeline
Application
Deadline
TBD
Kickoff & onboarding workshops
Outreach profiles & target lists
Initiate & warm up outreach
Senior advisor meeting
MARKET ACTIVATION
Week 1-2
February 15-26
MARKET DISCOVERY
Not started yet
Market Activation: Feb 15, 2027 ━━━━━━━ May 28, 2027
Market Discovery: March 1, 2027 ━━━━━━━ April 9, 2027 → DHIS optional
Interview guide creation
Customer outreach begins
Discovery interview training
Warm introductions
MARKET ACTIVATION
Week 3-4
March 1-12
MARKET DISCOVERY
Kickoff & onboarding workshops
Pre-work & outreach setup
Discovery interviews
Customer outreach
MARKET ACTIVATION
Week 5-6
March 15-26
MARKET DISCOVERY
Messaging refinement & design review
Structured discovery interviews
First debrief & iteration
MARKET ACTIVATION
Customer outreach & channel execution
Compile insights & US roadmap
12-point-Go-to-Market Framework
DHIS East meeting preparation
Week 9-10
April 12 - 23
Program completed April 9
MARKET DISCOVERY
Mid-program check-in
Select most effective channels
Customer outreach & interviews
Channel execution
MARKET ACTIVATION
Week 7-8
March 29 - April 9
MARKET DISCOVERY
Industry & competition research
Market sizing
Second debrief & research decisions
Final interviews & validation
Document findings & final report
Final debrief - April 9
MARKET ACTIVATION
DHIS East 2027
April 26–27, Boston
Customer meetings & targeted outreach
U.S. healthcare ecosystem connections
Strategic partner engagement
Initial post-conference follow-up
Week 11-12
April 26 - May 7
MARKET DISCOVERY
Program completed April 9
MARKET ACTIVATION
Post-DHIS customer follow-up
Prioritize commercial opportunities
Continue stakeholder engagement
Refine U.S. market-entry roadmap
Week 13
May 10-14
MARKET DISCOVERY
Program completed April 9
MARKET ACTIVATION
Final customer & partner follow-ups
Compile insights & U.S. roadmap
Finalize 12-point Go-to-Market Framework
Final debrief & cohort closeout – May 28
Week 14-15
May 17-28
MARKET DISCOVERY
Program completed April 9
INTRO
The USA Launching Pad Program helps you accelerate and de-risk your entry into the US market.
“I spent two weeks with USA Launching Pad and shaved off 6 months of time I would have spent trying to understand the different channels we needed to be successful.”
— Dr. Patrick Cotting, CEO, Mitipi
Matt DiMarsico
Co-Founder,
USA Launching Pad
Launching Pad Tiers
The Digital Health Launching Pad comes in two programs, depending on your stage of U.S. expansion: Market Discovery for Rising Stars & New Businesses validating their U.S. opportunity before committing to expansion, and Market Activation for Global Scalers & Growth Businesses with traction in their home market, ready to adapt their proposition to the U.S. and build their first commercial traction.
We believe in you. If you're selected we'll offer the program at a reduced price in exchange for a small equity stake—so you can preserve cash when it matters most.
Market Discovery
Choose Market Discovery to validate the opportunity before committing to expansion
A focused U.S. market evaluation sprint for founders exploring American expansion before committing to full activation. Gain a deeper understanding of your macro environment, U.S. market potential (TAM/SAM/SOM), competitive landscape, and potential positioning in the U.S. Can be combined with CES attendance.
Equity structure*: $3500 cash + $5500 equivalent in equity
All cash option: $9000
Market Activation
Choose Market Activation to adapt a proven proposition and start building U.S. traction
A full 12-week program combining blended market outreach at scale to 10000+ potential customers, account-based marketing to your top 100 priority buyers, and iterative customer discovery meetings to validate your U.S. go-to-market effectiveness. Includes meeting-setting support, full DHIS East integration with tickets included, exclusive side events, and the USA Launching Pad Networking Reception, where you can invite your own guests.
Equity structure*: $9500 cash + $20000 equivalent in equity
All cash option: $29500
* From U.S. market evidence to investment
Build the evidence investors want to see. Companies that show strong U.S. demand, commercial potential, and founder execution can move into our venture investment review. Where we invest, funding is typically released in several tranches over time.
Are you a match for our Launching Pad?
Growth-stage startup
With a working product and early traction in your home market and/or the U.S.
Commitment to the full program timeline
Remote sprint plus on-site presence in Boston during DHIS East.
A dedicated team member for U.S. expansion
Founder or senior team member, able to travel and represent the company at DHIS East.
Start your journey to the U.S. market