What Our Launching Pad Offers
01. U.S. Market Discovery
Build the foundation for your U.S. market entry by testing your assumptions against the realities of the market. We help you validate your positioning, refine your target customer and value proposition, and understand how U.S. buyers respond before moving into active market engagement.
Whether you're bringing enterprise AI solutions, advanced technologies, or creator economy platforms to market, gain the insights needed to identify where your solution delivers the greatest commercial value.
02. U.S. Market Activation
Through a mix of large-scale outreach to potential customers, account-based marketing, and targeted expert introductions, we run your first U.S. outreach at scale, test your messaging in-market, and begin generating commercial opportunities ahead of SXSW.
Identify priority buyers, build relationships with relevant industry stakeholders, and start developing your U.S. sales pipeline before arriving in Austin.
03. On-Site Market Activation in Austin
From March 15–21, 2027, take your U.S. market development efforts on the ground in Austin around SXSW 2027.
Arrive with a validated pitch, targeted outreach, and relevant conversations already in motion. Meet prospective customers, investors, strategic partners, brands, and industry leaders face-to-face while building connections across the U.S. technology and creative ecosystems.
Turn pre-arranged meetings and new connections into actionable business opportunities.
04. Post-SXSW Pipeline & U.S. Growth Plan
Turn your SXSW meetings and new connections into actionable next steps.
We help you organize opportunities, develop your U.S. sales pipeline, prioritize follow-ups, and create a clear 90-day market-entry plan to continue building commercial traction after SXSW.
Leave Austin with more than new contacts: a validated go-to-market strategy, a prioritized pipeline, and a roadmap for your next stage of U.S. expansion.
01. U.S. Market Discovery
Build the foundation for your U.S. market entry by testing your assumptions against the realities of the market. We help you validate your positioning, refine your target customer and value proposition, and understand how U.S. buyers respond before moving into active market engagement.
02. U.S. Market Activation
Through a mix of mass outreach to tens of thousands of potential customers, account-based marketing, and targeted expert introductions, we run your first U.S. outreach at scale, test your messaging in-market, and begin generating commercial opportunities ahead of CES.
03. On-Site Market Activation in Las Vegas
From January 6–9, 2027, join USA Launching Pad in Las Vegas for CES 2027. Arrive with a validated pitch, targeted outreach, and relevant conversations already in motion, then meet potential customers, investors, partners, and industry leaders face-to-face while building connections across the U.S. ecosystem.
04. Launching Pad Networking Reception
Connect beyond the show floor at an exclusive USA Launching Pad Networking Reception in Las Vegas. Invite your own guests and bring together prospects, customers, investors, partners, and other members of the U.S. ecosystem in a more personal setting. Access for program participants is included alongside your CES tickets.
05. Post-CES Pipeline & U.S. Growth Plan
From January 11–15, 2027, turn your CES meetings and new connections into actionable next steps. We help you organize opportunities, develop your U.S. sales pipeline, prioritize follow-ups, and create a clear 90-day market-entry plan to continue building commercial traction after CES.
What Our Launching Pad Offers
MARKET DISCOVERY
Not started yet
MARKET ACTIVATION
Kickoff & onboarding workshops
Outreach profiles & target lists
Initiate & warm up outreach
Senior advisor meeting
Week 1-2
Starting October 26
MARKET DISCOVERY
Kickoff & onboarding workshops
Pre-work & outreach setup
MARKET ACTIVATION
Interview guide creation
Customer outreach begins
Discovery interview training
Warm introductions
Week 3-4
Starting November 9
MARKET DISCOVERY
Messaging refinement & design review
Structured discovery interviews
First debrief & iteration
MARKET ACTIVATION
Discovery interviews
Customer outreach
Week 5-6
Late November - Early December
MARKET DISCOVERY
Industry & competition research
Market sizing
Second debrief & research decisions
MARKET ACTIVATION
Mid-program check-in
Select most effective channels
Customer outreach & interviews
Channel execution
Week 7- 8
December
MARKET DISCOVERY
Final interviews & validation
Document findings & final report
Final debrief - Jan 5
MARKET ACTIVATION
Customer outreach & channel execution
Compile insights & US roadmap
12-point-Go-to-Market Framework
Week 9 - 10
Through January 5
MARKET DISCOVERY
Program completed Jan 5
CES Jan 6-9 (optional)
MARKET ACTIVATION
CES 2027 Jan 6-9
Customer meetings & outreach
US ecosystem connections
Post-CES follow-up & final debrief
Week 11 - 12
Through January 5
Launching Pad Timeline
Application Deadline: October 15
Market Activation: Oct 26, 2026 ━ Jan 16, 2027
Market Discovery: Nov 9, 2026 ━ Jan 5, 2027 → CES optional
Launching Pad Timeline
Application
Deadline
TBD
MARKET ACTIVATION
Kickoff & onboarding workshops
Outreach profiles & target lists
Initiate & warm up outreach
Senior advisor meeting
Week 1-2
December 28-January 8
MARKET DISCOVERY
Not started yet
Market Activation: Dec 28, 2026 ━━━━━━━ April 3, 2027
Market Discovery: Jan 11 ━━━━━━━ March 12, 2027 → SXSW optional
Interview guide creation
Customer outreach begins
Discovery interview training
Warm introductions
MARKET ACTIVATION
Week 3-4
January 11-22
MARKET DISCOVERY
Kickoff & onboarding workshops
Pre-work & outreach setup
Discovery interviews
Customer outreach
MARKET ACTIVATION
Week 5-6
January 25-February 5
MARKET DISCOVERY
Messaging refinement & design review
Structured discovery interviews
First debrief & iteration
MARKET ACTIVATION
Customer outreach & channel execution
Compile insights & US roadmap
12-point-Go-to-Market Framework
Week 9-10
February 22 - March 5
Final interviews & validation
Document findings & final report
Final debrief - March 12
MARKET DISCOVERY
MARKET ACTIVATION
Mid-program check-in
Select most effective channels
Customer outreach & interviews
Channel execution
Week 7-8
February 8-9
MARKET DISCOVERY
Industry & competition research
Market sizing
Second debrief & research decisions
MARKET ACTIVATION
SXSW 2027 – March 15–21
Customer meetings & targeted outreach
U.S. ecosystem connections
Strategic partner engagement
Week 11-12
March 8-21
MARKET DISCOVERY
Program completed - March 12
SXSW March 15-21 (optional)
Post-SXSW customer & partner follow-up
Prioritize commercial opportunities
Compile insights & U.S. roadmap
Finalize 12-point Go-to-Market Framework
Final debrief & cohort closeout – April 3
MARKET ACTIVATION
Week 11-12
March 22-April 3
MARKET DISCOVERY
Program completed - March 12
Understand the Market. Build Connections.
Scale Up.
A structured go-to-market sprint for ambitious international startups and scaleups in Artificial Intelligence, Frontier Technologies, and the Creator Economy, culminating with your presence at SXSW 2027 in Austin, Texas.
Validate U.S. demand, engage your top target accounts, and test your product-market fit with prospective U.S. customers before arriving at SXSW. Turn targeted meetings and industry connections into a qualified sales pipeline and a clear path to U.S. market growth.
INTRO
The USA Launching Pad Program helps you accelerate and de-risk your entry into the US market.
From Emerging Technologies to Real U.S. Market Traction
The AI, Frontier Tech and Creator Economy Launching Pad is a structured go-to-market accelerator culminating at SXSW 2027 in Austin, where technology, business, and creative industries converge.
Arrive prepared, not cold. Through U.S. market discovery, targeted outreach, and warm introductions, you'll validate your positioning, engage priority accounts, and secure relevant customer meetings before SXSW.
Turn your time in Austin into meaningful connections, commercial opportunities, and a clear path to U.S. market growth.
Please note: Participation requires a reduced program fee covered by participants. See Program Tiers below.
“I spent two weeks with USA Launching Pad and shaved off 6 months of time I would have spent trying to understand the different channels we needed to be successful.”
— Dr. Patrick Cotting, CEO, Mitipi
Matt DiMarsico
Co-Founder,
USA Launching Pad
Launching Pad Tiers
The AI, Frontier Tech and Creator Economy Launching Pad comes in two programs, depending on your stage of U.S. expansion: Market Discovery for Rising Stars & New Businesses validating their U.S. opportunity before committing to expansion, and Market Activation for Global Scalers & Growth Businesses with traction in their home market, ready to adapt their proposition to the U.S. and build their first commercial traction.
We believe in you. If you're selected we'll offer the program at a reduced price in exchange for a small equity stake—so you can preserve cash when it matters most.
Market Discovery
Choose Market Discovery to validate the opportunity before committing to expansion.
A focused 8-week U.S. market evaluation sprint for founders exploring American expansion before committing to full activation.
Gain a deeper understanding of your macro environment, U.S. market potential (TAM/SAM/SOM), competitive landscape, and potential positioning in the U.S.
Test your value proposition with prospective U.S. customers, identify your most promising market segments, and develop a clear understanding of the opportunities and challenges ahead.
Can be combined with optional SXSW attendance.
Equity structure*: $3500 cash + $5500 equivalent in equity
All cash option: $9000
Market Activation
Choose Market Activation to adapt a proven proposition and start building U.S. traction.
A full 12-week program combining blended market outreach at scale, account-based marketing to your priority buyers, and iterative customer discovery meetings to validate your U.S. go-to-market effectiveness.
Build a targeted list of U.S. customers and partners, test your messaging, and engage relevant decision-makers before arriving at SXSW.
The program includes meeting-setting support and on-site market activation in Austin, helping you leverage SXSW's cross-industry environment to strengthen commercial relationships and build your U.S. sales pipeline.
Leave with a validated U.S. go-to-market framework, prioritized opportunities, and a 90-day action plan for continued growth.
Equity structure*: $9500 cash + $20000 equivalent in equity
All cash option: $29500
* From U.S. market evidence to investment
Build the evidence investors want to see. Companies that show strong U.S. demand, commercial potential, and founder execution can move into our venture investment review. Where we invest, funding is typically released in several tranches over time.