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CHECK YOUR ELIGIBILITY

Does My Business Qualify?

Fill out our form and we will assess your market fit!

MedTech

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Case Study

Challenge
Pearl Technology wanted to accelerate US sales growth and understand which messages and channels would resonate with healthcare decision-makers.
 

Approach

  • Deployed a dedicated resource in San Francisco (remote—no travel required).

  • Ran structured outreach and interviews with stakeholders.

  • Validated product features and marketing messages.

  • Identified the most effective communication channels and sales tactics.
     

Results

  • Clear roadmap for systematic US expansion.

  • Actionable insights on which messages convert best.

  • Defined critical stakeholder groups for sales and marketing alignment.

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“Before investing in a US expansion, we wanted to collect additional information. USA Launching Pad provided the needed insights and we now have step-by-step recommendations for how to build our business in the U.S.”

— Dr. Thomas Müller, General Manager, Pearl Technology

“The speed at which we generated leads and pilot projects is a testament to the effectiveness of the USA Launching Pad method.”

— David Eberle, Co-Founder & CEO, Typewise

Artificial Intelligence.png

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Artificial Intelligence

Case Study

Challenge
Typewise wanted to enter the US market successfully on its first attempt. They needed to identify attractive B2B segments, validate product-market fit, and navigate regulatory and cultural hurdles while also securing early customers.
 

Approach

  • Conducted structured outreach and segmentation analysis.

  • Explored and validated the most promising markets.

  • Iterated customer profiles to refine product positioning.

  • Engaged pilot customers to test solutions and refine features.

  • Hired specialized staff to support expansion.
     

Results

  • Secured first US customers within just 5 months.

  • Developed 5 new product concepts informed by customer insights.

  • Fine-tuned product fit to American market expectations.

  • Established a roadmap for scaling into the US with confidence.

IoT Devices

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Case Study

Challenge
After a successful launch in Switzerland, Mitipi faced a crowded US home security market. They needed to identify a distinctive positioning, test US-specific messaging, and determine the right distribution channels to reach end customers effectively.
 

Approach

  • Reached 700+ potential customers across three target segments.

  • Conducted structured interviews to uncover unmet customer needs.

  • Validated pricing models and product positioning for the US market.

  • Identified features required for American users.

  • Adapted marketing messages to resonate with US customers.
     

Results

  • Discovered a new unique US positioning tailored to consumer pain points.

  • Refined product pricing and feature requirements.

  • Validated the best channels for marketing and sales.

  • Achieved in just three months what would normally take 6+ months — with only two weeks on the ground in San Francisco.

“I spent two weeks in San Francisco and shaved off 6 months of time I would have spent trying to understand the different channels we needed to be successful.”

— Dr. Patrick Cotting, CEO, Mitipi

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“This is about helping businesses grow faster and with greater confidence as they enter one of the world's most competitive markets.”

— Reuben Aitken, International Managing Director, Scottish Enterprise

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Export Acceleration

Case Study

Challenge
The Scottish Government needed a proven, repeatable framework to help promising Scottish companies achieve real traction in the U.S. market. Faster, cheaper, and with less risk than traditional entry methods.

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Approach

  • Designed a two-phase, government-customized expansion framework: U.S. Market Validation followed by Sales Acceleration & Pipeline Creation.

  • Defined U.S.-specific Ideal Customer Profiles and validated product-market fit through structured discovery interviews with real U.S. decision-makers.

  • Executed AI-powered demand generation and LinkedIn-led outreach, reaching 22,000+ U.S. prospects and securing 56 structured sales meetings across the cohort.

  • Delivered tailored U.S. go-to-market playbooks, VC introduction support, and pilot program development for each of the 10 participating companies.

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Results

  • ✓ $130M+ USD in business potential generated across the cohort

  • ✓ £23.4M forecast new sales over 3 years | 60+ projected domestic jobs created

  • ✓ 10 validated U.S. ICPs + 10 customized GTM playbooks delivered

  • ✓ 6–12 months faster time to U.S. revenue vs. unsupported market entry

  • ✓ 8 VC meetings secured | 8,000+ LinkedIn connections accepted

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CHECK YOUR ELIGIBILITY

Does My Business Qualify?

Fill out our form and we will assess your market fit!

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