Featured Case Studies
EXPLORE
MedTech
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Case Study
Challenge
Pearl Technology wanted to accelerate US sales growth and understand which messages and channels would resonate with healthcare decision-makers.
Approach
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Deployed a dedicated resource in San Francisco (remote—no travel required).
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Ran structured outreach and interviews with stakeholders.
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Validated product features and marketing messages.
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Identified the most effective communication channels and sales tactics.
Results
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Clear roadmap for systematic US expansion.
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Actionable insights on which messages convert best.
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Defined critical stakeholder groups for sales and marketing alignment.
“Before investing in a US expansion, we wanted to collect additional information. USA Launching Pad provided the needed insights and we now have step-by-step recommendations for how to build our business in the U.S.”
— Dr. Thomas Müller, General Manager, Pearl Technology
“The speed at which we generated leads and pilot projects is a testament to the effectiveness of the USA Launching Pad method.”
— David Eberle, Co-Founder & CEO, Typewise
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Artificial Intelligence
Case Study
Challenge
Typewise wanted to enter the US market successfully on its first attempt. They needed to identify attractive B2B segments, validate product-market fit, and navigate regulatory and cultural hurdles while also securing early customers.
Approach
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Conducted structured outreach and segmentation analysis.
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Explored and validated the most promising markets.
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Iterated customer profiles to refine product positioning.
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Engaged pilot customers to test solutions and refine features.
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Hired specialized staff to support expansion.
Results
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Secured first US customers within just 5 months.
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Developed 5 new product concepts informed by customer insights.
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Fine-tuned product fit to American market expectations.
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Established a roadmap for scaling into the US with confidence.
IoT Devices
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Case Study
Challenge
After a successful launch in Switzerland, Mitipi faced a crowded US home security market. They needed to identify a distinctive positioning, test US-specific messaging, and determine the right distribution channels to reach end customers effectively.
Approach
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Reached 700+ potential customers across three target segments.
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Conducted structured interviews to uncover unmet customer needs.
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Validated pricing models and product positioning for the US market.
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Identified features required for American users.
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Adapted marketing messages to resonate with US customers.
Results
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Discovered a new unique US positioning tailored to consumer pain points.
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Refined product pricing and feature requirements.
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Validated the best channels for marketing and sales.
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Achieved in just three months what would normally take 6+ months — with only two weeks on the ground in San Francisco.
“I spent two weeks in San Francisco and shaved off 6 months of time I would have spent trying to understand the different channels we needed to be successful.”
— Dr. Patrick Cotting, CEO, Mitipi
