Case Studies

IoT Device Case Study

Mitipi enjoyed a break-thru success when launching in Switzerland as their pilot market. However, the USA was much bigger, and the home security device market was crowded. Would they be able to find and validate a unique positioning for their products? And how to test and adapt the marketing messages to ensure they resonate with US end customers. And finally, how to test different distribution channels and partners to cover the large territory of the USA?

Working with USA Launching Pad, the Mitipi team was able to:

  • Reach over 700 potential customers in three target segments and hold over 20 meetings

  • Confirm thru structured interviews that there was an unsolved customer pain, leading to a new and unique US positioning

  • Validate the business model and price points, leading to major changes

  • Identify features needed to fit with the unique requirements of the American users

Finding the best pricing and messaging for the burglary prevention device of Mitipi in the USA.

“I spent two weeks in San Francisco and shaved off 6 months of time I would have spent trying to understand the different channels we needed to be successful.”

— Dr. Patrick Cotting, Mitipi CEO

This was achieved in just three months with one dedicated employee hired in San Francisco by USA Launching Pad. Only the last two weeks were spent in San Francisco, all other interactions were conducted remotely.

AI Case Study

Stats of Typewise Case Study

Working with USA Launching Pad, the Swiss entrepreneurs were able to:

  • Explore and validate which were the most promising markets including winning pilot customers

  • Fine-tune their product to fit the expectations of American customers

  • Align with prevailing US technology architectures

  • Hire specialized staff

Orchestrating a winning US market entry for AI company Typewise.

Typewise recognized that it needed to get its entry into the US right the first time. Which customer segments offered the greatest opportunities? What use cases were the most compelling? What unknown financial, regulatory, or cultural hurdles might be waiting for them?

“The speed at which we generated leads and pilot projects is a testament to the effectiveness of the USA Launching Pad method.”

— David Eberle, Typewise Co-Founder and CEO

They accomplished these vital tasks while generating valuable leads and securing their first customers. Best of all, the process took just five months — without a need to travel.