Our Services
The USA Launching Pad Consists of 2 Modules
Most companies prefer to go thru the USA Launching Pad in two modules: The first focuses on customer discovery and learning directly from potential customers how the marketing, sales and products need to be adapted for US customers.
This is typically followed by a pause to implement the learnings and to prepare the launch.
Then companies come back fo the second module, which focuses on executing on sales leads, implementing the US organization, and building the team.
Of course, the two modules can also be taken immediately following each other.
Module 1 DISCOVERY: Customer discovery & adapt US product fit
Start any time - fully remote.
Customer outreach to 1000+ contacts.
1 dedicated employee in San Francisco.
Structured discovery interviews following our 7-step methodology: Validation of segmentation, ideal customer profile, value proposition, sales & support channels, product offering, price & conditions.
A/B testing to validate marketing & sales approaches, marketing materials, and product features.
Dedicated US landing page with analytics
CRM & project management tools.
Module 2 EXECUTION: Build sales & create US organization fit
Is held in cohorts of several startups in the fall and the spring. Companies join the cohort that best fits their US launch plans.
Customer outreach to 1000+ contact targets continues.
1 dedicated employee in San Francisco.
Office space for 2 persons in San Francisco.
Sales prospecting with focus on top of funnel & conversions.
Workshops: “Amazon Day 1”, Silicon Valley mindset, US sales storytelling, legal setup, financial & tax considerations.
Marketing & sales organizations definition, hiring and compensation plans, design of back office, budgeting.
Dedicated US landing page with analytics
CRM & project management tools.